Antique Advertising & Fine Collectibles

MotorcycleFor the past twenty five years, Wm Morford’s catalogued absentee auctions (Mail, Fax & Phone bid) have been providing our clients with the very best in rare and unusual Antique Advertising items and fine collectibles and continue to be among the most eagerly awaited events in the antique advertising world. With a heavy emphasis on quality, rarity and condition, our sales focus on the higher end of the market, featuring unique and harder to find pieces for serious and discriminating advanced collectors and museums.

A typical Morford auction features not only an impressive selection of the neat advertising "smalls" that we have become so well known for over the years, but also includes a nice grouping of vintage signs, early tins and packaging, as well as posters, cabinets, trays, display pieces and early trade signs. In addition to our antique advertising specialty, our sales also showcase many interesting and unusual pieces from various other specialty collecting categories, often including occupational shaving mugs, salesman samples, comic character items, cast iron toys and banks, coin-op machines, antique games, political items, sports collectibles and vintage Maxfield Parrish items.

We are a small, focused, boutique style specialty auction house that strives for providing our clients with a level of excellence in customer service, guidance and objective advice that has become almost unique in todays marketplace that increasingly is being driven by big box, factory style corporate auction houses. We typically run between three to four of our catalogued absentee sales each year, always showcasing an impressive grouping of freshly picked pieces that have been personally and carefully hand selected for you by us from long established collections and by our network of leading specialty dealers and pickers throughout North America.

*Hammer Prices do not include Buyer's Premium


Auction 86Our Premier Absentee Auctions showcase vetted and hand selected items from established collections, estates and our network of dealers and top pickers throughout North America.

Our professionally produced, fully illustrated printed color catalogs are available by subscription at a cost of only $20 postpaid for a full 12 months. Prices realized reports are posted on our website - printed copies available by sending SASE. Subscriptions can be ordered instantly via our secure credit card shopping cart located at or by mailing a check, money order or calling our office with your credit card information. You can also elect to view upcoming catalogs online for free (go to Join our Mailing List to sign up for pre-sale notifications of our upcoming auctions and to view the online catalogs). Click Catalogs for additional information.

Info & Upcoming Events
May 27th, 2017 Auction

The online catalog for our current online timed auction is now available for viewing and live bidding. This unreserved sale features over 600 interesting and unusual vintage advertising pieces and quality smalls, all with minimum opening bids of $20. There is an additional group of 160+ uncatalogued online only Discovery items and late additions in this sale, all with minimum opening bids of only $10. This sale can be viewed at  The printed auction catalogs for our paid subscribers have been mailed. Don't forget to download and try out our free smart phone and tablet auction apps in both the Apple and Google Android stores.

Upcoming Auctions

Wm Morford Auctions June 23rd, 2017 Premier Auction #90
This catalogued Premier Auction will feature our usual selection of of very high quality Investment Grade Antique Advertising and fine collectibles.  
Initial bidding in this sale will close on Friday, June 23rd, w/ the callback items getting closed out on Saturday the 24th. Pop-Up Store 
We are currently working on our next fixed price Pop-Up Store of priced items of items available for immediate purchase. We are sorry for the delay in launching this latest store, which we hope to have completed soon. 
Be sure to add your name and contact info to our email list to receive notifications of all our upcoming events.

Recently Closed Auctions Internet Auction #2 closed for bidding on April 8th, 2017. Go to to view final prices (once there, click "Auctions", and scroll down to the Past Auctions area, then click on the 512 lots button of the April 8th sale).

We are currently accepting select consignments for our both our Wm Morford and Fall and Winter absentee auctions. Please let us know if you have items you would like us to feature for you in these upcoming sales.

Contact Us

Wm Morford
RD #2 Cobb Hill Road
Cazenovia, NY 13035

Telephone: (315) 662-7625
FAX: (315) 662-3570*

*Notice: We do not accept unsolicited advertising faxes!

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