Antique Advertising & Fine Collectibles

MotorcycleFor the past twenty five years, Wm Morford’s catalogued absentee auctions (Mail, Fax & Phone bid) have been providing our clients with the very best in rare and unusual Antique Advertising items and fine collectibles and continue to be among the most eagerly awaited events in the antique advertising world. With a heavy emphasis on quality, rarity and condition, our sales focus on the higher end of the market, featuring unique and harder to find pieces for serious and discriminating advanced collectors and museums.

A typical Morford auction features not only an impressive selection of the neat advertising "smalls" that we have become so well known for over the years, but also includes a nice grouping of vintage signs, early tins and packaging, as well as posters, cabinets, trays, display pieces and early trade signs. In addition to our antique advertising specialty, our sales also showcase many interesting and unusual pieces from various other specialty collecting categories, often including occupational shaving mugs, salesman samples, comic character items, cast iron toys and banks, coin-op machines, antique games, political items, sports collectibles and vintage Maxfield Parrish items.

We are a small, focused, boutique style specialty auction house that strives for providing our clients with a level of excellence in customer service, guidance and objective advice that has become almost unique in todays marketplace that increasingly is being driven by big box, factory style corporate auction houses. We typically run between three to four of our catalogued absentee sales each year, always showcasing an impressive grouping of freshly picked pieces that have been personally and carefully hand selected for you by us from long established collections and by our network of leading specialty dealers and pickers throughout North America.

*Hammer Prices do not include Buyer's Premium


Auction 86Our Premier Absentee Auctions showcase vetted and hand selected items from established collections, estates and our network of dealers and top pickers throughout North America.

Our professionally produced, fully illustrated printed color catalogs are available by subscription at a cost of only $20 postpaid for a full 12 months. Prices realized reports are posted on our website - printed copies available by sending SASE. Subscriptions can be ordered instantly via our secure credit card shopping cart located at or by mailing a check, money order or calling our office with your credit card information. You can also elect to view upcoming catalogs online for free (go to Join our Mailing List to sign up for pre-sale notifications of our upcoming auctions and to view the online catalogs). Click Catalogs for additional information.

Info & Upcoming Events

Auction # 89

Auction #89 closed for bidding December 9th and 10th, 2016. Click Auction #89 to view final bids. Auction 2

The online catalog for our current online timed auction is now available for viewing and live bidding. This unreserved sale includes over 500 interesting and unusual advertising pieces and other quality small collectibles and can be viewed at  The printed catalogs for our paid subscribers will be getting mailed on Monday, March 13th.

Upcoming Auctions Pop-Up Store 
We are currently working on our next fixed price Pop-Up Store of priced items which will be available for immediate purchase. We are sorry for the delay in launching this latest store, which we hope to have completed soon. 

Be sure to add your name and contact info to our email list to receive notifications of all our upcoming events.

Contact Us

Wm Morford
RD #2 Cobb Hill Road
Cazenovia, NY 13035

Telephone: (315) 662-7625
FAX: (315) 662-3570*

*Notice: We do not accept unsolicited advertising faxes!

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