Antique Advertising Auctions

For the past 31 years, Wm Morford’s catalogued absentee auctions (Mail, Fax & Phone bid) have provided our clients with the very best in quality Antique Advertising items & fine collectibles and continues to be among the most eagerly awaited events in the antique advertising hobby.

Antique Advertising Auctions

With an emphasis on quality, rarity and condition, these sales focus on the higher end of the market, featuring unique and harder to find pieces for the serious and discriminating advanced collector.

Our Company

We are a small, focused, family run boutique style specialty auction house that strives to provide our clients with the highest quality pieces available, along with a level of personal service, guidance and objective advice that has become almost unique in today's marketplace that increasingly seems to be driven by big box, factory style corporate auction houses.

Auction Focus

In addition to quality Antique Advertising, our sales also showcase interesting and unusual pieces from various other specialty collecting categories, often including occupational shaving mugs, salesman samples, comic character items, cast iron toys and banks, coin-op machines, antique games, as well as political items, sports collectibles and vintage Maxfield Parrish items.

Auction Scheduling

We typically run between two to four of our Premier catalogued auctions each year, always showcasing an impressive grouping of top shelf pieces that have been personally and carefully hand selected for you. In addition, we also run several on-line auctions a year under our brand.

Upcoming Events

Our Auction #19 is now being cataloged and will launch in spring 2024. We are currently cataloging our next 2 sales.

Current Auction

Current Auction

Our current Morford Premier Auction #102 is now closed. Prices can be found on our auction website at:  

Info & Upcoming Events

Morford’s Premier Auction #103

We are now accepting select consignments for our upcoming Wm Morford Premier Auction #103. This catalogued auction will include choice antique advertising items and fine collectables.

Upcoming Auction Information

We are currently accepting select consignments for upcoming Wm Morford Premier auctions and future sales. If you have interesting items you would like us to consider for these upcoming sales, please contact us.

Recently Closed Auctions

Our Wm Morford Premier Auction #102 closed on December 9th, 2023. Click Here to view the catalog and final prices for this sale.

Our Auction #18 closed on August 26th, 2023. You can view the results from this sale on our auction website by clicking here.