WmMorford Investment Grade Collectibles

Antique Advertising Auctions

For the past 33 years, Wm Morford’s catalogued absentee auctions (Mail, Fax & Internet bidding) have provided our clients with the very best in quality Antique Advertising items & fine collectibles and continues to be among the most eagerly awaited events in the antique advertising hobby.

Antique Advertising Auctions

With an emphasis on quality, rarity and condition, these sales focus on the higher end of the market, featuring unique and harder to find pieces for the serious and discriminating advanced collector.

Our Company

We are a small, focused, family run boutique style specialty auction house that strives to provide our clients with the highest quality pieces available, along with a level of personal service, guidance and objective advice that has become almost unique in today's marketplace that increasingly seems to be driven by big box, factory style corporate auction houses.

Auction Focus

In addition to quality Antique Advertising, our sales also showcase interesting and unusual pieces from various other specialty collecting categories, often including occupational shaving mugs, salesman samples, comic character items, cast iron toys and banks, coin-op machines, antique games, as well as political items, sports collectibles and vintage Maxfield Parrish items.

Auction Scheduling

We typically run between two to three of our Premier catalogued auctions each year, always showcasing an impressive grouping of top shelf pieces that have been personally and carefully hand selected for you. In addition, we also run several on-line auctions a year under our AntiqueAdvertising.com brand.

Upcoming Events

Our timed Premier Auction #105 is now live and will close on June 28th 2025. We are currently cataloging our next two sales and are still accepting consignments for these auctions.

Current Auction

Our current timed Premier Auction #105 is now live and will close on June 28th, 2025. The sale can be viewed on the auction website at: https://live.antiqueadvertising.com.

Past Auctions

View catalogs and prices realized from many of our previous auctions.

Consigning With Us

Learn about how we can help you maximize the value of your collection or interesting individual items.

Info & Upcoming Events

Antique Advertising Premier Auction #105

Our current timed Premier Auction #105 is now live and will close June 28th of 2025. This will be one of the finest quality auctions we have had to date. The sale can be viewed on the auctions bidding website at https://live.antiqueadvertising.com/

Antique.Advertising.Com Discovery Auction #22

We are still accepting consignments for our next timed AntiqueAdvertising.com Discovery Auction #22. This sale will be held sometime this fall.

Upcoming Auction Information

We are currently accepting select consignments for upcoming December Wm Morford Premier auctions as well as future AntiqueAdvertising.com sales. If you have interesting items you would like us to consider for these upcoming sales, please contact us.

Recently Closed Auctions

Our AntiqueAdvertising.com Auction #21 closed on May 17th, 2025. You can view the results from this sale on our auction website by clicking here.

Our Wm Morford Premier Auction #104 closed on December 7th, 2024. Click Here to view the catalog and final prices for this sale.