Antique Advertising Auctions

For the past 26 years, Wm Morford’s catalogued absentee auctions (Mail, Fax & Phone bid) have provided our clients with the very best in quality Antique Advertising items & fine collectibles and continues to be among the most eagerly awaited events in the antique advertising hobby.

Antique Advertising Auctions

With an emphasis on quality, rarity and condition, these sales focus on the higher end of the market, featuring unique and harder to find pieces for the serious and discriminating advanced collector.

Our Company

We are a small, focused, family run boutique style specialty auction house that strives to provide our clients with the highest quality pieces available, along with a level of personal service, guidance and objective advice that has become almost unique in today's marketplace that increasingly seems to be driven by big box, factory style corporate auction houses.

Auction Focus

In addition to quality Antique Advertising, our sales also showcase interesting and unusual pieces from various other specialty collecting categories, often including occupational shaving mugs, salesman samples, comic character items, cast iron toys and banks, coin-op machines, antique games, as well as political items, sports collectibles and vintage Maxfield Parrish items.

Auction Scheduling

We typically run between two to four of our Premier catalogued auctions each year, always showcasing an impressive grouping of top shelf pieces that have been personally and carefully hand selected for you. In addition, we also run several on-line auctions a year under our brand.

Upcoming Events

Catalogs for Premier auction #93 are currently being mailed. The auction is scheduled to close at 10 PM (EST) on Friday December 7th with callbacks to follow on Saturday December 8th. We are almost finished building our next catalogued internet auction and are now accepting select consignments for our June Premier Auction #94 and future auctions.

Info & Upcoming Events

Premier Auction #93

Wm Morford Premier Auction #93 is currently open for bidding. Please click on the “Current Auction” tab to download the auction catalog and view additional images, descriptions and current bids.

Catalogs for this auction have been mailed and catalog subscriptions can be ordered by clicking here.

Upcoming Auction Information

We are almost finished cataloguing our upcoming catalogued internet auction #7, and are now accepting select consignments for both our next Wm Morford Premier auction and future sales. If you have interesting items you would like us to consider for these upcoming sales, please contact us.

Please be sure to add your name and contact info to our email list if you would like to receive notifications of all our upcoming events.

Recently Closed Auctions

Our Internet Auction Auction #6 closed on October 20th, 2018. Go to our Antique Advertising Collectables Auction #6 page to view final prices for this and our other previous sales (once there, click “Auctions”, and scroll down to the Past Auctions area, then click on the sale you wish to review).