Antique Advertising & Fine Collectibles

Motorcycle For the past twenty four years, Wm Morford’s catalogued absentee auctions (Mail, Fax & Phone bid) have specialized in providing our clients with the very best in rare and unusual vintage Antique Advertising items and related collectibles. During this time, our auctions have grown to become among the most anticipated and talked about events in the antique advertising collecting field.

With a heavy emphasis on quality, rarity and condition, our auctions focus on the higher end of the market, featuring unique and harder to find items for the serious and discriminating advanced collector. We are a small, boutique style specialty auction house that strives to provide our clients with excellence, professionalism and a level of customer service, guidance and objective advice that has become almost unique in today's collectibles marketplace that today is increasingly being driven by impersonal e-commerce sites and big box factory style corporate auction houses.

A typical Morford auction will feature a broad selection of scarce and beautiful vintage adverstising signs, early tins (including store bins, tins, boxes and packaging), as well as early signs, posters, cabinets, serving trays, display pieces and advertising smalls. In addition to our antique advertising specialty, our sales typically will also include a nice sprinkling of items from other various collectible categories as well (often including such items as occupational shaving mugs, miniature salesman samples, trade signs, comic character toys, coin-op machines, political items, sports collectibles, early toys and games and vintage Maxfield Parrish items).

We generally run from three to five auctions each year, showcasing fresh to the market discoveries that have been personally and carefully hand selected for you from established collections and our network of leading dealers and pickers throughout North America.

*Hammer Prices do not include Buyer's Premium


Auction 86Our Premier Absentee Auctions showcase vetted and hand selected items from established collections, estates and our network of dealers and top pickers throughout North America.

Our professionally produced, fully illustrated printed color catalogs are available by subscription at a cost of only $20 postpaid for a full 12 months. Prices realized reports are posted on our website - printed copies available by sending SASE. Subscriptions can be ordered instantly via our secure credit card shopping cart located at or by mailing a check, money order or calling our office with your credit card information. You can also elect to view upcoming catalogs online for free (go to Join our Mailing List to sign up for pre-sale notifications of our upcoming auctions and to view the online catalogs). Click Catalogs for additional information.

Info & Upcoming Events

Auction # 88

Auction #88 will feature 289 lots of select antique advertising and fine collectibles, including four pages of Maxfield Parrish items. The initial bidding period for this auction will close on June 24th, 2016), with callbacks on Saturday June 25th).

The online catalog and addendum images for this sale should be available for viewing beginning the week of June 6th. For those who subscribe to the print catalogs, these will be getting mailed by Wednesday June 1st.

Auction # 87

Auction #87 closed for bidding December 4, 2015 Click Auction #87 to view final bids.

Upcoming Auctions

We are currently accepting select consignments for our upcoming Fall and Winter 2016 auctions. Please contact us regarding andy items you would like us to consider for inclusion.

Contact Us

Wm Morford
RD #2 Cobb Hill Road
Cazenovia, NY 13035

Telephone: (315) 662-7625
FAX: (315) 662-3570*

*Notice: We do not accept unsolicited advertising faxes!

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